Basically each time you link to an external site you are giving away some of your sites PR (page rank) as you are voting for that site by giving them a link.

If you spend a lot of time link building for your website or affiliate sites, you don’t want all your hard work to be for nothing, so here is what you need to do to ensure you are not giving away more that just a link.

An example hosting affiliate link

  <a href=”http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=hostingosc” target=”_blank”>Hosting</a>

An example of the same link but with NO FOLLOW

<a href=”http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=hostingosc” rel=”nofollow” target=”_blank”>Hosting</a>

When using the no follow tag rel=”nofollow” visitors will still go to the site and you will make your commission, however google will not count the link as an outbound link thus saving you sites precious pagerank.

Thats smart link thinking!

To use a header tag simply put <h1> at the start of the heading and </h1> at the end of the heading.

Make sure you use the keyword you are trying to optimise your site for in the header and then directly after the header have a paragraph sentence using <p> paragraph goes in here </p> where you repeat the keyword twice within 200 words, prefrably once at the start and again nearer the end.

Example, based on trying to further optimize my site for “Blue Widgets”

<h1>Blue Widget are a must for all home users</h1>
<p> Blue Widgets where first introduced to out company back in 1966 since then ourcompany has over 1000% and we are now producing more than 250,000 Blue Widgets every day</P>

Apply this technique to your site and you will see an improvement in SERP’s