Smart businesses advertise.
It doesn’t matter how large or small your business is, we all need to advertise.
Joe blogs down the road with his burger shack will advertise his business all the way up to the big boys such as McDonald’s, (boo hiss).
My point is if you have a business and you want to succeed you need to advertise, there are plenty of ways to do this to accommodate every one’s budget no matter how large or small, paid ways or even free.
Most offline businesses will advertise in the yellow pages, usually for a onetime fee, however more and more businesses are turning to the Internet to advertise their products and services.
There are many ways you can advertise online from (PPC) pay per click advertising, which involves a monthly budget and ongoing costs, to free advertising in classified sites and directories.
Personally I’m on a small budget like most people who first start out on the Internet; I would like discuss further more ways of free advertising or practically free advertising.
Free advertising will include methods such as submitting articles to article directories, most of them are free such as this free article directory. You sign up and then write and submit an article, the article will include a backlink or two to your own site.
This will in turn create search engine awareness of your site, meaning search engines will come and visit your site and index your pages, also if you submit to popular article directories and the get featured you will get people reading your article and coming directly from the article to your site.
Another good way is buy submitting your site to online directories, again these can be free directories or paid directories, generally you will submit your site to the most appropriate category, for example this site would be submitted to the SEO section of a directory or a blog section.
Normally free directories have very low page rank, which will means two things, first you won’t get much link juice from them and secondly the probably don’t have much traffic so you won’t get many visitors coming from their directory, but hey at the end of the day its free traffic.
If you have a small budget for directories then submitting to a strong PR business directory is a must, not only will you get link juice from them but actual traffic as well, Try and find anything over PR4 and it would be worth paying to submit to.
Think smart, if it’s a onetime fee, affordable, and will bring in traffic that will make you $$ then it has to be a wise investing.
